The Directions Group
Karen Smith is a seasoned professional in market research and project management, currently serving as a Senior Research Manager at Directions Research, Inc. since January 2002. Prior to this role, Karen held the position of Manager Project Services at Ipsos ASI from November 1996 to November 2002. Karen obtained a Bachelor of Science degree in Sales & Marketing from the University of Rio Grande and Rio Grande Community College between 1980 and 1984.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience