The Directions Group
Kat Smith is an experienced professional with extensive expertise in research management and project coordination. Currently serving as Senior Research Manager and Senior Project Manager at Directions Research, Inc. since June 2018, Kat previously held the position of Managing Director at OTRimprov from January 2012 to April 2020. Prior roles include Manager of Project Coordination and Senior Project Developer in the Nielsen Innovation Practice at Nielsen from February 2010 to June 2018, as well as Development Associate at Cincinnati Parks Foundation from December 2008 to March 2010. Kat also served as Regional Marketing Project Manager at Whole Foods Market from September 2002 to September 2008. Educationally, Kat Smith holds a Bachelor of Arts in Theatre and U.S. History from William & Mary and has further training from iOWest Theatre.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience