The Directions Group
Lisa Sidor is an accomplished professional with extensive experience in project management and research. Currently serving as a Senior Research Manager and Senior Project Manager at The Directions Group since February 2021, Lisa has previously held positions as Project Manager at Community Brands from August 2017 to February 2021, where expertise in Learning Management Systems was developed. Earlier, Lisa contributed as a Senior Project Manager for Multi-Country Projects at Kantar from November 2006 to August 2017, and as a Study Director at Synovate from October 2000 to November 2006. Lisa holds a Bachelor of Arts degree in Communications with a focus on Marketing from DePaul University.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience