The Directions Group
Melissa McMillan has over 30 years of experience in the market research industry, currently serving as a Senior Research Manager and Senior Project Manager at Directions Research, Inc. since April 2012. Prior to this role, Melissa spent nearly 15 years at Ipsos, where responsibilities included managing client relationships and leading the Research Excellence department for the NA West Region. Additional positions at Ipsos encompassed Director, Client Service and various leadership roles in project management. Earlier in the career, Melissa gained experience at Qfact Marketing Research, progressing from Project Director to Senior Project Director. Melissa holds a Master of Science in Management from Indiana Wesleyan University and a Bachelor's degree in Business Administration with a focus on Marketing from Wilmington University.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience