The Directions Group
Melissa Mueller is an accomplished professional with extensive experience in project management and research analysis. Currently serving as Senior Research Manager and Senior Project Manager at Directions Research, Inc. since May 2021, Melissa has previously held similar project management roles at SPH Analytics and DSS Research. Earlier career positions include Operational Performance Analyst at Convergys and various roles at William Gammon Insurance and McGriff, Seibels & Williams, Inc. Melissa's educational background includes dual Master's degrees in Marketing Research and Business Administration from The University of Texas at Arlington, as well as a Bachelor's degree in Business Administration/Marketing from Texas Lutheran University. Melissa's expertise encompasses questionnaire development, data analysis, account management, and client relationship building.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience