The Directions Group
Rachel Rivera is an experienced account manager and research professional with over 18 years in the market research industry. Currently serving as an Account Manager at Directions Research, Inc. since January 2018, Rachel previously held roles as Senior Research Analyst and Senior Insights Consultant at Parker Insights. Prior experience includes positions at TNS as Senior Research Manager and Research Manager, where Rachel managed global research projects for Procter & Gamble, and as Senior Research Associate. Additionally, Rachel held roles at Burke, Inc. as Associate Account Manager and Account Associate, supporting the Kimberly-Clark account. Rachel holds a Master of Business Administration in Marketing & Economics from the University of Tennessee, Knoxville, and a Bachelor of Science in Economics & Finance from Saint Louis University.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience