The Directions Group
Scott Wright has over two decades of experience in client services and marketing research, currently serving as Vice President of Client Service at Directions Research, Inc. since November 2012. Prior roles include Senior Director at Analytic Partners and Vice President positions at both Nielsen Online and The Nielsen Company, where Scott contributed to measuring internet conversation and enhancing brand management. Additional experience includes a Vice President role at BASES and an earlier position as an Analyst. Scott Wright holds a Bachelor’s degree in History from Miami University, earned between 1986 and 1991.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience