James Lewis

The Good Side is an insight + strategy studio which explores people, narratives and systems.  We use cultural insight, diverse strategic toolkits and rich visual storytelling to set fresh directions. We find the human angle which delivers clarity through cultural complexity, and inspires confidence to act. Our team includes anthropologists, brand strategists, behavioural designers and film makers. We work with uncommon organisations to solve for new spaces, new audiences and new problems - and make good things happen.