Andréa Vieira da Silva

Andréa Vieira Da Silva is an accomplished marketing professional specializing in social media and influence with extensive experience in the luxury and lifestyle sectors. Currently serving as Head of Social and Influence at The Kooples since December 2021, Andréa previously held key positions at Rouje and Amédée Paris, where responsibilities included social content management and communications strategy. Prior experience at GroupM involved managing luxury influence campaigns for high-profile brands such as Givenchy Beauty and Sephora. Andréa's background includes social media strategy, brand image enhancement, and event piloting across multiple prestigious brands. Educational qualifications include a Master’s in Communication and Content Creation from ISCOM and a Master’s in Sociology and Communication from Université Paris Cité.