The New York Racing Association
Erin Mercer is a seasoned professional in social media and content strategy, currently serving as Senior Manager at The New York Racing Association since March 2023. Prior to this, Erin held the role of Social Media & CRM Manager at Atlantic Cape Community College from November 2018 to March 2023, focusing on social media strategy and content analytics across various platforms to enhance the college's branding. Earlier experience includes positions as Social Media/Communications Manager at Rowan College of South Jersey and Social Media Manager at Mainspring Digital Marketing, where Erin developed strategies to boost brand awareness and sales for various clients. Additionally, as Social Media & Direct Mail Coordinator at Golden Nugget Atlantic City, Erin executed social media campaigns and promotional strategies. Erin holds a Bachelor’s Degree in Communications from Stockton University, with prior education at the University of Alberta and William Paterson University of New Jersey.
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The New York Racing Association
The New York Racing Association, Inc. (NYRA) holds the exclusive franchise to conduct thoroughbred racing at Aqueduct Racetrack, Belmont Park and Saratoga Race Course. NYRA tracks are the cornerstone of New York State's thoroughbred industry, which is responsible for 19,000 jobs and more than $3 billion in annual statewide economic impact. Accredited by the National Thoroughbred Racing Association Safety and Integrity Alliance, NYRA is a founding member of the Thoroughbred Safety Coalition, a group of the nation’s leading racing organizations working collaboratively to advance safety measures across the sport.