The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges. 

We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world.

Brand Strategy
We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do.

Consumer Exploration / Market Research & Consumer Insight
We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives.

Product Innovation
We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact.

We work for brands, brand owners and advertising agencies.

Driving growth through human intelligence.

The Sound

The Sound's headquarters in Chicago, IL, United States

Simon Dannatt

Catherine Littler

Brynn Harris

Russ Wilson

Jerusha Bennett

Dave Rees

Market Researcher- Qualitative

Qualitative Contract Specialists

Quantitative Contract Specialist

Market Researcher- Quantitative

Description

People (10)

Simon Dannatt

Jenny Zaragoza

Latasha James

Jerusha Bennett

Allison Von Borstel

Daisy Martinez

Nynena Gaye

Bruna Pereira

Wendell Thomas III

Sonja Socknat

Jobs (4)

Market Researcher- Qualitative

Qualitative Contract Specialists

Quantitative Contract Specialist

Market Researcher- Quantitative