The Source
Fabien Gagnot is a seasoned marketing and creative professional with extensive experience in brand empowerment and digital content production. Currently serving as CEO and Creative Director at The Source since January 2017, Fabien is also a Founding Partner at AdBridge and a Partner at Creative Lift, among other roles. Previous positions include Co-founder and CMO at CARIZY, where Fabien contributed to the development of a marketplace for used vehicle sales, and Head of Accounts & Creative Lead at You to You, supporting major brands like L'Oréal Paris and LVMH. Fabien began a career in marketing as a Junior Category Manager at Henkel and has a strong educational background with master's degrees in Marketing and International Business from KEDGE Business School and Auckland University of Technology.
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The Source
70%. This is how much creativity accounts on the performance of your ads. Taking care of these 70% is our job. And our passion. We developed a unique methodology to produce faster, better, stronger, and cater to all your ads and content needs, with a social 1st mindset. From original production to revamped content, organic content to full-funnel ad campaigns. We collaborate with a broad spectrum of clients, be it top of mind global firms or edge-cutting start-ups, while also being a major official creative partner of all social platforms : Meta, TikTok, Pinterest, Google, Snap. And we do it at scale, with 30 000 videos produced last year. Because one day you might need one great idea, and the next a thousand videos. And we do it with soul.