The Trade Desk
Lois Poh is a seasoned professional in digital marketing and media, currently serving as a Trading Specialist at The Trade Desk since February 2022 and as Hype Queen at Hypewriter Studios since February 2021, where the focus is on providing comprehensive digital marketing solutions. Previous experience includes roles at MediaCom Australia as a Digital Investment Executive, collaborating on significant public health campaigns, and at Zenith as a Media Executive managing a diverse client portfolio. Lois also held the position of Account Executive at BBDO Singapore, contributing to brand management across multiple APAC markets. Early career experience includes an internship at Weber Shandwick. Lois holds a Diploma in Leadership & Management from Greenwich College and multiple degrees in Media and Communications from the University of Melbourne, further supported by a Mass Communications Diploma from Ngee Ann Polytechnic.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.