The Trade Desk
Rachael Adair is a seasoned professional in programmatic advertising and digital marketing, currently serving as a Senior Trading Specialist at The Trade Desk since July 2023. Previously, Rachael held the position of Manager, Programmatic at Publicis Health Media from January 2022 to July 2023. Rachael's extensive experience at Yelp spanned nearly seven years, involving multiple roles including Campaign Manager, Campaign Optimization Specialist, and National Customer Success Manager, among others. Early career experiences included internships at Anthony Bates Foundation, True Investments, LLC, and The Samburu Project. Rachael holds a Bachelor of Arts in International Development Studies from UCLA and a Master of Public Health in Public Health Education and Promotion from the University of Arizona.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.