The Trade Desk
Will Doherty is an accomplished leader in the digital advertising and business development sectors, currently serving as VP of Inventory Development for Publishers at The Trade Desk since November 2021. Prior to this role, Will held various senior positions at Index Exchange from March 2014 to November 2021, including Chief of Marketplace Development and EVP of Global Marketplace Development, focusing on creating transparent exchange technologies for digital publishers. Previous experience includes Director of Business Development at Netmining, where expertise in display targeting solutions was developed, and roles at NeuLion Inc, Takkle, MET-Rx Sports Nutrition, and NBTY. Will holds a Bachelor of Arts degree in History and African-American Studies from Bates College, obtained in 2004.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.