The Value Builder System™
Laura Ferguson has extensive experience in sales, business development, and customer success. Laura is currently employed at The Value Builder System™, where they started as a Customer Success Manager in September 2017 and progressed to Director, Customer Success before assuming the role of Director, Sales & Customer Success in May 2019. In April 2020, they became the Director of Sales & Business Development and was later promoted to Vice President, Sales & Business Development in November 2020.
Prior to their tenure at The Value Builder System™, Laura worked at VPI Working Solutions as a Senior Job Development Coordinator from December 2014 to September 2016. Laura also held multiple roles at Grey House Publishing Canada, including Account Manager from August 2012 to December 2013 and Team Lead, National Account Manager from January 2014 to December 2014.
Before their time at Grey House Publishing Canada, Laura founded LJJ Consulting in 2006, where they worked as a full-service franchise consultant specializing in sales, operations management, lead generation, and learning and development until 2012.
Laura Ferguson earned a Certificate in Human Resources Management from Ryerson University in 2013-2014. Prior to that, they completed a Bachelor of Arts (B.A.) in History from McMaster University in 2003-2006.
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The Value Builder System™
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The Value Builder System™ is a sales & marketing software for business advisors to find, win and keep their best clients. It combines tools and ready-made content for accountants, brokers, consultants, and financial advisors who focus on helping owners protect, grow and realize the value of their business. As an advisor, you get better-qualified leads and happier customers because our tools are quantitatively tested and optimized by a panel of thousands of owners. Our Discovery Questionnaires allow you to quickly identify your ideal customer and map how your services can solve the root cause of their pain in less than 15 minutes.