THG Ingenuity
Chia-Wei Lee is an experienced ecommerce and marketing professional with a strong background in digital marketing and business development. Currently serving as an Ecommerce Manager at THG Ingenuity since October 2021, Chia-Wei has previously held roles including Senior Ecommerce Executive and eCommerce Trading Executive. Prior experience includes a position as Marketing Coordinator at OPPO and as a Digital Marketing specialist at Rich Skxn, where Chia-Wei successfully increased website visitors and customer engagement. Chia-Wei's earlier roles also encompass an internship with Bright Network, a Business Development Assistant position at VigorKobo Inc., and work as a Digital Marketing Operations Executive, showcasing a proven track record of enhancing marketing strategies and driving significant business growth. Chia-Wei holds a Bachelor of Science degree in Information Communication from Kainan University and furthered education at the University of Glasgow.
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THG Ingenuity
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THG is a vertically integrated, digital-first consumer brands group powered by THG Ingenuity, its proprietary end-to-end ecommerce platform. Scaling direct-to-consumer businesses requires localised trading strategies, branding and marketing, customer service, payments, fulfillment, fraud detection, and more to work seamlessly. As you grow your business globally, entering new markets, the complexities of delivering each element of your DTC solution stack increase exponentially – presenting considerable execution risk and requiring incurring significant cost, time, and resource.