TikTok
Alanna Baruch Essig serves as the Head of Agency (TikTok Shop Partner) Operations at TikTok, bringing expertise in managing partnerships and operations. Previously, Alanna held the position of Category Leader - Grocery and Household at Packable, contributing to strategic product management. Additionally, Alanna gained valuable experience as a Product Development Intern and a Store Management Intern at Macy's, where involvement in various aspects of retail operations and product development was cultivated.
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TikTok
361 followers
TikTok is the leading destination for short-form mobile video and their mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok, a subsidiary of Bytedance, first launched in China in September 2016 and outside of China in May 2017. In August 2018, musical.ly merged with TikTok, unifying the two platforms.