Fred Whitton

Fred Whitton serves as the Managing Partner and Digital Partner at Total Media since June 2021, focusing on BMW Mini UK & Ireland and Paysafe brands globally. Prior to this, Fred held various roles at OMD EMEA from May 2014 to July 2020, including Managing Partner and Digital Partner, where responsibilities included leading digital and traditional media strategies for clients like McDonald's and Tourism Ireland across multiple regions. Earlier experience includes positions as Group Director for Global Digital at OMD USA, Digital Group Account Director at OMD International, and Media Manager for significant corporations. Fred began a career in media at ZenithOptimedia Group and holds a BSC in Experimental Psychology from the University of Bristol, along with a Post Graduate Diploma in Direct and Digital Marketing from the Institute of Direct and Digital Marketing.