Diego Lima

Diego Lima is an accomplished professional in commercial planning with extensive experience in the B2B sector. Currently serving as Coordenador de Planejamento Comercial at TotalPass Brasil, Diego leads the B2B planning area, focusing on market analysis, risk anticipation, and growth opportunities. Previous roles include significant positions at Kovi, Shopee, and iFood, where Diego successfully developed strategic commercial plans, managed budgets, and enhanced performance indicators. A Bachelor of Business Administration graduate from Centro Universitário Carlos Drummond de Andrade, Diego has demonstrated a strong capability in strategic planning, data analysis, and team leadership throughout a diverse career spanning multiple industries.