TOTEME
Sofia Hjelm is an experienced marketing professional with a strong background in brand and marketing communications. Currently, Sofia serves as the Head of Marketing at TOTEME, having previously held roles such as Marketing Communications Strategist and Marketing Communications Director (Maternity Cover). Prior experience includes serving as Account Director at Kurppa Hosk and Senior Account Manager at Winkreative. At Zound Industries, Sofia progressed from Junior Controller to Marketing Project Manager and ultimately to Global Brand Manager. Sofia Hjelm holds a Master of Science in Business and Economics with a focus on Marketing and Media Management from the Stockholm School of Economics, and completed exchange studies in Management of Fashion and Luxury Companies at Università Bocconi.
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TOTEME
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Totême is a D2C fashion company that creates ready-to-wear, shoes, bags, and accessories. It started as a studio producing a label for ready-to-wear, shoes, bags, and accessories. The company currently employs a digital-first and direct-to-consumer business model which is mixed with online retailers and department stores. Totême is a style universewith a singular aesthetic. Based in Stockholm, the label explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship, and methodic repetition. Inspired by women’s lives and needs, the ambition is to define a dress code and wardrobe that backs their purpose.