TrackMaven
Kyle Michel is a seasoned professional in strategic communications and marketing, currently serving as a Strategic Communications Consultant and Team Lead at LMI since November 2017, following roles as a Senior Analyst and Analyst in Strategy & Operations. At TrackMaven, Kyle holds the position of Competitive Intelligence Maven since July 2015. Prior experiences include positions as a Marketing Associate at LivingSocial, Outreach Intern at Live Nation Entertainment, and an Intern for the United States Senate, where responsibilities included drafting press releases and managing constituent communications. Kyle's earlier roles also encompass an Investment Analyst Intern at Ameriprise Financial Services and a Field Organizing Intern for Kennedy for Indianapolis. Educational credentials include a Bachelor of Business Administration from the University of Indianapolis.
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TrackMaven
Marketers report on their results for two reasons: to prove their value, and to improve results. TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measuretheir performance — including social networks, web analytics providers, and all major advertising, marketing automation, and CRM platforms — so it’s clear to see what works and what doesn’t in one centralized view. TrackMaven can also show where its customers are winning and losing in their industry by tracking your results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels.Founded in 2012, the company is headquartered in Washington, D.C. To learn more, visit www.trackmaven.com or follow us on Twitter @TrackMaven.