Trader
Tom Tao has extensive work experience in analytics and technology. Tom worked at AutoTrader.ca as a Manager, Analytics Implementation, where they held a senior role and was responsible for implementing analytics solutions. Prior to this, they worked as a Manager, Product Analytics at the same company and as an Analytics Platform Architect. Before joining AutoTrader.ca, Tom worked at 3M as a Digital Insights Analyst, where they analyzed digital data to drive insights. Tom also worked at Dell Services as a Solution Consulting Associate, where they provided consulting services. Earlier in their career, Tom served as a Project Intern at Schneider-Electric.
Tom Tao has a Master of Business Administration (MBA) degree in Business Administration from the Ivey Business School at Western University. Tom also holds a Bachelor's degree in Computer and Information Systems Security/Information Assurance from Tongji University. Prior to their university education, they completed their high school education at Yali High School, where they specialized in the Computer Group field of study.
In addition to their academic degrees, Tom has obtained several certifications. These include the Google Analytics Certification from Google, which they obtained in August 2022. Tom also obtained the Query GA4 data in BigQuery certification from Simmer in October 2021, and the Advanced Google Tag Manager certification from CXL Institute in December 2020. Furthermore, Tom holds the Digital Analytics Association (DAA) Web Analyst™ certification, which they obtained from the Digital Analytics Association in July 2017. Lastly, they have a Certified Scrum Product Owner certification from Scrum Alliance, although the specific month and year of obtaining this certification are not provided.
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Trader
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Trader is a Canadian print and online publisher. The company was formed in June 2006 with the integration of Classified Media (Canada) Holdings Inc. (Trader Canada) and Trader Media Corporation (TMC). The two companies were acquired by Yellow Media Inc. that same year.