Trajectory
Andrew Lambert currently serves as Associate Director of Analytics at Trajectory, a position held since January 2024, following a role as Manager of Analytics & Strategy. Prior to this, Andrew was the Manager of Marketing Analytics & Strategy at Mindstream Media Group from January 2020 to December 2023, focusing on business and marketing analytics. Andrew's career began at Southwest Media Group, where responsibilities included Planning Strategist, Media Planner, and Associate Media Planner from July 2015 to January 2020. Andrew holds a Bachelor's degree in Journalism with a focus on Advertising from the University of Oklahoma, attended from August 2011 to May 2015.
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Trajectory
Trajectory is a collection of data scientists, researchers, analysts, and strategists designed to bring the most advanced analytical methods to the most human problems in marketing. The results are data-backed, tangible strategic recommendations that set our clients on a trajectory of growth. With more than 40 staff, Trajectory offers centralized, data-led products and services including: +Marketing Analyses: Marketing Mix Modeling, Econometric Modeling, Predictive Modeling, Pricing & Promotion Optimization, Customer Lifetime Value Analysis, Demand Forecasting, Business Intelligence Dashboarding, Test Design & Measurement +Marketing Research: Brand Health Tracking, Consumer Segmentation, Consumer Journey Mapping, Creative Effectiveness +Marketing Data Consolidation & Visualization: Media, Website, CRM and Social Media Analytics