Kevin Meany

Trajectory is a collection of data scientists, researchers, analysts, and strategists designed to bring the most advanced analytical methods to the most human problems in marketing. The results are data-backed, tangible strategic recommendations that set our clients on a trajectory of growth. With more than 40 staff, Trajectory offers centralized, data-led products and services including: +Marketing Analyses: Marketing Mix Modeling, Econometric Modeling, Predictive Modeling, Pricing & Promotion Optimization, Customer Lifetime Value Analysis, Demand Forecasting, Business Intelligence Dashboarding, Test Design & Measurement +Marketing Research: Brand Health Tracking, Consumer Segmentation, Consumer Journey Mapping, Creative Effectiveness +Marketing Data Consolidation & Visualization: Media, Website, CRM and Social Media Analytics