Transitions Optical
Elizabeth Ayers is a marketing professional with extensive experience in digital marketing, content strategy, and public relations. Currently serving as Marketing Manager for North America Retail & eCommerce at Transitions Optical since September 2021, Elizabeth previously worked as a Digital Marketing Content Strategist at Bluleadz, where responsibilities included developing digital marketing strategies and optimizing website performance. Earlier roles include Senior Account Manager at Dunn&Co., where Elizabeth successfully launched integrated campaigns for various consumer accounts, and other marketing positions at Schifino Lee Advertising + Branding, Fishbowl Inc., and the Baltimore Orioles. Elizabeth holds multiple degrees from the University of North Carolina at Chapel Hill, including a Bachelor’s Degree in Public Relations and a Bachelor of Arts in Psychology.
Transitions Optical
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At Transitions Optical we help people live more vibrant lives by enhancing their vision and the way they perceive light. We were the first to successfully commercialise a plastic photochromic lens in 1990 and our talented people continue to make significant advances in colour science and lens materials, creating a better photochromic experience that’s available to more people. Through our partnerships with optical industry leaders, we offer adaptive solutions in the widest selection of designs and materials, covering hundreds of lens combinations. Our industry leading eyeglass brands are well known; Transitions® Signature®, Transitions® Vantage® and Transitions® XTRActive®. And we don’t stop there; we also make adaptive sunwear and motorcycle helmet shields. Transitions Optical is part of the Essilor Group.