Tridens
Helina Reinfelt is an experienced marketing professional currently serving as the Baltic Marketing Director at Tridens AS since June 2021. Previously, Helina worked at The Coca-Cola Company from January 2019 to June 2021 as a Frontline Activation Senior Brand Manager for Poland & Baltics, focusing on hydration, and as a Brand Manager for My Flavors in the Baltics. Prior experience includes the role of Baltic Brand Manager at Carlsberg Group from August 2017 to January 2019 and a Brand Manager position at Saku Brewery for a brief period in 2017. Helina's career began with an internship at Creative Union in June 2016. The educational background includes a Master of Science in Economics and Business Administration with a focus on Marketing from Aarhus BSS - Aarhus University and a Master's degree in Marketing from TalTech, complemented by a Bachelor's Degree in International Business from Aarhus BSS Herning and another Bachelor's in International Business from Nanyang Technological University Singapore.
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Tridens
Welcome aboard! Tridens – a highly experienced distributor creating its history since 1988. The company operates in all three Baltic states: Estonia, Latvia, and Lithuania, and has been a reliable partner to its valuable customers, suppliers, employees, and the whole community. Continuous learning has been a core value for the company enabling its growth and competitiveness for many years. Now Tridens is one of the most experienced trading companies in the region that distributes more than 150 well-known brands of alcoholic and non-alcoholic beverages, tobacco, food, and consumer goods. Tridens is proud to be on a journey with Jägermeister, Red Bull, Hartwall Original, Piper-Heidsieck, Danzka Vodka, Salt Switch, Wild Turkey, Thomas Henry, Bottega, Flor de Cana and many more. The team of more than 100 international professionals help Tridens to sustain and build upon its key strengths: marketing, sales and distribution. The dedicated experts of the organization stand as one with all the partners – combining their brand values with innovative business strategies and successful local implementation. It is all about the pursuit of quality, and results that the company can proudly stand for. The Tridens team is ready to sail the extra mile for both customers and consumers – and guide brands to forming a clear and strong voice in the Baltic market.