Serena Eng

Serena Eng, PMP, currently serves as a Project Manager for Growth Strategy and Optimization at T. Rowe Price, where significant contributions include optimizing the Go-to-Market Activation process and redesigning quarterly planning workflows. Prior experience includes a tenure at Kinsta® as a Marketing Project Manager, where Serena directed a cross-functional team to launch over 30 marketing campaigns, achieving engagement with more than 55,000 users and a 20% increase in client sales. Additional roles include Co-Producer and Digital Content Manager for Be Queens Podcast, Design Program Manager at BOLD, and Creative Program Manager at LifeStreet Corporation, showcasing expertise in project management, design innovation, and cross-team collaboration. Serena Eng holds a Bachelor of Arts in Cognitive Science from the University of California, Berkeley.