True West
Lee Perry is an experienced event management professional with a diverse background in overseeing large-scale events and festivals across Oregon. Currently serving as the General Manager of Aladdin Theater and Director of Special Events at True West since June 2021, Lee has successfully managed numerous major festivals such as PDX Live and Oregon Distilled, catering to audiences ranging from 500 to 30,000 attendees. Previous experience includes owning and directing Event Theory, where Lee developed strategic plans and marketing programs for various clients, and managing a ranch with livestock responsibilities. Lee's extensive event planning history also encompasses a role as Event/Race Director at Lay It Out Events, where more than 20 events were executed annually, and significant contributions to advertising sales at The Source Weekly. Lee holds a Master's degree in Whole Systems Design from Antioch University Seattle, along with multiple degrees in Humanities and Liberal Arts from other institutions.
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True West
Based in Portland, Oregon, True West is the owner and operator of the historic Aladdin Theater, renowned producer of festivals, and events, and concert promoter at Revolution Hall, the Oregon Zoo Summer Concerts Series and the Woodland Park Zoo Summer Concert Series (Seattle), and other venues throughout the Pacific NW. From building your brand to managing onsite needs in real time, True West offers a comprehensive list of services to ensure your next event is a success. The True West team brings a unique skillset to the table, calling upon decades of combined experience in all aspects of live events production. Through this depth of experience, we hold a thorough understanding of the intricacies and attention required by individual events, and a strong dedication to upholding our partners’ vision as months of planning become a reality at showtime. It is our goal to create a lasting impression and positive experience for every ticket holder, and will assemble an expert team to work closely with you every step of the way, from the first meeting to final wrap. At True West, we value even the smallest of details, engage in transparent and attentive communication, and are here to offer thoughtful, realistic, and adaptable solutions.