TRUth Marketing & Media
Alice Ovadia has had a diverse range of roles in the advertising industry. Alice began their career as an Account Coordinator at Arnold Worldwide, where they provided support for Citizen's Bank and Ocean Spray accounts. Alice then worked at The Vidal Partnership as a Media Supervisor for MasterCard and as a Media Planner for Nissan. Alice then transitioned to MediaVest, where they served as a Connections Manager for Walmart. Alice continued to climb the ladder at Starcom, becoming an Associate Connections Director for Procter & Gamble. Following this, they joined Dieste Inc. as the Planning & Strategy Director for Hershey's. Currently, Alice holds the position of VP Media Strategy at TRUth Advertising.
Alice Ovadia has a solid education background in the field of communication and marketing. In 2000, they enrolled at Boston University and completed their Bachelor of Science (BS) degree in Communication with a focus on Advertising in 2004. Later in 2008, Alice attended New York University and obtained a Marketing Certificate. Alice further enhanced their skills and knowledge by obtaining the IAB's Digital Certificate from the IAB institution in January 2018.
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TRUth Marketing & Media
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A truly strategic shop focused on brands and results. A place where points, ratings and reach & frequencies do not dictate a strategy. We started in late 2008 because we felt agencies had lost sight of the client and their business. We are engaged with you beginning to end, start to finish. It is time to be flexible, its time to be Tru.