Pheadra Pilays

Pheadra Pilays has extensive experience in business performance analysis, currently serving as Teamlead Business Performance Analyse at TVH since November 2019, where responsibilities include defining reporting processes and building a cross-functional analyst team to achieve growth objectives. Prior to this role, Pheadra held positions at Thomas Cook Group, including Customer Feedback Management Lead and Group Customer Analyst, focusing on customer satisfaction and database analysis. Earlier experience includes roles at Ipsos as Research Executive and Research Apprentice, specializing in loyalty and marketing research. Pheadra holds a Master's degree in Psychology, specializing in Consumer Psychology, from Vrije Universiteit Brussel.