Twipe
Danny Lein has a diverse work history, starting with their role as the Founder and CEO of Twipe, a Belgian technology scale-up focused on digital publishing. Danny founded Twipe in 2011 and led the company in becoming an innovation and technology leader in digital edition publishing for leading European newspapers.
In 2016, Danny co-founded magazine.live, an online platform that allows users to easily create mobile-optimized digital magazines without prior design skills. Danny played a key role in developing an engaging and unique mobile reading experience.
Prior to their role at Twipe, Danny was the Co-founder and Managing Director of E-ZONE from 2003 to 2012. Danny also co-founded and served as the CEO of MobileWeb.be, a Belgian interactive SMS platform that was acquired by CM Telecom in 2012.
Before their ventures in technology, Danny was involved in the domain name registration market as the Co-founder and CEO of Register NV. Danny successfully established Register. be as a leading player in the Belgian market.
Danny's career began in 1992 at Procter & Gamble, where they worked as a Project Manager until 1995. Danny then joined McKinsey & Company as an Engagement Manager, where they remained until 1999.
Overall, Danny Lein has extensive experience in founding and leading technology companies, particularly in the areas of digital publishing, mobile optimization, and SMS platforms. Danny has a track record of innovation and success in the technology and business sectors.
Danny Lein completed their secondary education at Klein Seminarie Roeselare from 1981 to 1987. Danny then pursued a Bachelor of Science (BSc) in Electrical Engineering at KU Leuven from 1987 to 1992. Following this, they obtained an MBA degree from INSEAD in 1995-1996.
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Twipe
We help publishers to engage more readers and to monetize premium content on mobile devices.We enable publishers to engage more readers on mobile platformsTwipe transforms premium content automatically into stunning publications, which are distributed on all mobile platforms seamlessly. Twipe smart templates are designed to engage readersthrough strong visual stories and easy reading, optimised for various screen sizes.Our Software-as-a-Service (SaaS) platform offers the highest levels of speed and reliability. On a monthly basis more than 4.5 million publications are downloaded from our platform to mobile devices and more than 2 millions readers access our publications regularly.Twipe offers deep insights into reader engagement and reading behavior. These insights and analytics allow publishers and editorial teams to create better publications on a continuous basis.We help publishers to monetize their premium content on mobile devicesTwipe easily integrates with the publishers subscription systems. The Twipe freemium payment model has shown proven results in converting anonymous guests into paying subscribers.Twipe offers in-app subscriptions and in-app purchases, integrated with the Apple iTunes App Store and Googles Play Store.Twipe integrates with a variety of adservers and advertising formats, whether they originate from print publications or from programmatic ad selling solutions.