Two Circles
Sam Yardley is an accomplished executive with extensive experience in the sports consulting industry and strategy development. Currently serving as Executive Vice President for North America at Two Circles since November 2013, Sam has held multiple leadership roles within the company, focusing on enhancing client relationships through data-driven insights. Prior to Two Circles, Sam was a Manager in Accenture's Strategy division from August 2006 to November 2013, leading strategic change projects for major corporations and government sectors worldwide. Sam holds a BA in Management Studies from the University of Cambridge, completed in 2005, and attended King Edward VI Grammar School in Chelmsford from 1994 to 2001.
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Two Circles
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Two Circles is a sports marketing agency that uses data to grow direct relationships with sports and fans to drive business growth. Working with the biggest rights-owners in sport across Europe and North America, Two Circles’ technology-driven, service-led offering helps its clients improve customer experience, increase revenue and enhance theirsponsorship proposition.