UM Canada
Alison Withers is a skilled media strategist and connections planning manager with extensive experience in integrated media planning, campaign management, and client relations. Currently serving as Manager of Connections Planning at UM Canada since May 2022, Alison supervises media strategy, planning, and reporting for a major client while managing a team of planners and media assistants. Previous roles include Integrated Media Strategist at Prospect Media Group Ltd. and Digital Ad Operations Specialist, where Alison demonstrated expertise in data analysis, client communication, and campaign execution across various platforms. With a strong background in social media and content creation from positions at MediaEdge Communications and Solares Architecture Inc., Alison has a proven ability to deliver results in fast-paced environments. Alison holds a Master’s Degree in Communication and Culture from York University and is pursuing a Certificate in Learning Design from the University of Toronto.
UM Canada
UM is a strategic media agency and marketing consultancy that sees media as a powerful topline growth engine for brands. At our core, we are fiercely committed to the spirit of better. In the face of rapid change and challenge, UM helps brands grow by using the power of Better Science and Better Art to drive Better Outcomes – unlocking new growth opportunities for brands to thrive. UM drives innovation and business impact across a roster of clients including Johnson & Johnson, BMO, Sobeys, Spotify, SkipTheDishes, PokerStars, The Hershey Company, American Express, Sony, McCain, Boston Pizza, Levi’s, Dyson, Movember, and more.