UM Canada
Amanda Silva is currently the Director of Integrated Investments at UM Canada, having previously held roles as Manager of Investments at UM Worldwide, Supervisor of Investments at UM Worldwide, and Media Buyer at Cossette. Prior to that, she worked as a Media Planner & Buyer at Gaggi Media and MEC, where she was the lead contact on Paramount Home Entertainment. Amanda's day-to-day tasks included using DDS programs for campaign management, developing reports for clients, purchasing TV advertising, conducting research projects, buying radio and digital campaigns, and working with media vendors for brand promotions. Additionally, she has experience working as a Freelancer, handling client payments, maintaining financial records, providing customer service, and utilizing DDS programs for campaign management. Amanda holds a Hon. Bachelor of Arts (B.A.) in Communication and Media Studies from York University.
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UM Canada
UM is a strategic media agency and marketing consultancy that sees media as a powerful topline growth engine for brands. At our core, we are fiercely committed to the spirit of better. In the face of rapid change and challenge, UM helps brands grow by using the power of Better Science and Better Art to drive Better Outcomes – unlocking new growth opportunities for brands to thrive. UM drives innovation and business impact across a roster of clients including Johnson & Johnson, BMO, Sobeys, Spotify, SkipTheDishes, PokerStars, The Hershey Company, American Express, Sony, McCain, Boston Pizza, Levi’s, Dyson, Movember, and more.