UM Canada
Michael Scida has a background in media planning and buying, with experience in various roles at companies such as UM Canada, OMD Canada, Essence, and Maxus Global. Currently serving as the Manager, Integrated Investments at UM Canada, Michael previously held positions such as Broadcast Supervisor at OMD Canada and Senior Media Planner/Buyer at Essence. With a media education from Humber College, Michael has developed a strong foundation in the media industry over the years.
UM Canada
UM is a strategic media agency and marketing consultancy that sees media as a powerful topline growth engine for brands. At our core, we are fiercely committed to the spirit of better. In the face of rapid change and challenge, UM helps brands grow by using the power of Better Science and Better Art to drive Better Outcomes – unlocking new growth opportunities for brands to thrive. UM drives innovation and business impact across a roster of clients including Johnson & Johnson, BMO, Sobeys, Spotify, SkipTheDishes, PokerStars, The Hershey Company, American Express, Sony, McCain, Boston Pizza, Levi’s, Dyson, Movember, and more.