Charles M.

Charles M. has extensive experience in brand management and marketing within the sports retail industry, particularly with Under Armour. Currently serving as the Senior Territory Manager for Central America, the Caribbean, and the South Cone Distribution since December 2013, Charles M. leads business strategies and operational models across multiple South American regions. Previous roles include Brand Marketing Manager and Country Manager for Under Armour's exclusive distributor in Chile, where Charles M. was instrumental in business model transitions, marketing strategy development, and brand penetration improvements. Earlier experience includes management positions at Oxylane Group (Decathlon) and a consultancy role at Accenture, complemented by a Bachelor's degree in International Business from Excelia and additional studies focused on the LATAM market at Universidad de Guanajuato.