Leila Khadrane

Leila Khadrane is a seasoned professional in social media strategy and content management, currently serving as the Senior Lead for Social Media Strategy at Under Armour since April 2021. In this role, Leila develops and executes content strategies across various platforms including Instagram, TikTok, and YouTube, while providing strategic oversight for multiple categories such as Run and Train. Prior to Under Armour, Leila held positions at Brand USA, where responsibilities included managing influencer strategies for the Chinese market, and at Hostelling International USA, focusing on content curation and editorial management for social channels. Leila began a career in social media with internships at iHeartMedia and The Black Sheep. Leila holds a Bachelor of Science in Mass Communications with a focus on Strategic Advertising from Virginia Commonwealth University.