Bruce Goldberg

President's Council at Union College

Bruce Goldberg is the CEO and Founder of Goldberg Group, a prominent authority in brand positioning and marketing, a role held since January 2012. Goldberg also serves on the President's Council at Union College since November 2018 and previously contributed to the Board of Advisors at TIESRx™ from May 2017 to December 2019. Notable past experience includes serving as Chief Marketing Officer at the International Securities Exchange from 2001 to 2011, leading marketing initiatives during a significant financial market upheaval, and holding senior marketing positions at Brinks Home Security and the Chicago Board Options Exchange. Goldberg's early career includes roles at The Richards Group, Frito Lay, and Procter & Gamble. Academically, Goldberg earned an MBA in Marketing-Finance from Cornell Johnson Graduate School of Management and a BS in Psychology from Union College.

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