Ruby Siegel

Ruby Siegel currently serves as the Director of Creative Strategy for eCommerce at Universal Music Group, a position held since June 2025. Prior to this role, Ruby held various positions at SoulCycle Inc. from October 2019 to June 2025, including Manager of Ecommerce/Digital, where a successful transition to Shopify resulted in a 3.96% increase in average order value. Additional experience includes serving as Senior Retail Creative Producer and Senior Ecommerce Merchandiser during which Ruby developed impactful marketing strategies. Earlier career stages included roles at Ralph Lauren, Culture For One, Inc., and Refinery29, where Ruby contributed to eCommerce operations, social media strategy, and video production. Ruby earned a Bachelor of Arts degree in Sociology, Media and Film Studies, and Dance from Skidmore College.