Universal Destinations & Experiences
Brian Robinson has a diverse work experience spanning over several companies and roles. Brian is currently serving as the EVP & Chief Creative Officer at Universal Destinations & Experiences, where they lead the Creative Studio at Universal Creative, overseeing various aspects of creative design and development. Prior to this, Robinson worked at NBCUniversal as EVP Brand Strategy & Creative, responsible for translating feature films and television series into global entertainment brands. Brian has also held roles at DreamWorks Animation, JCPenney, Target, 3M, and Young & Rubicam, where they gained experience in marketing, brand management, and communications.
Brian Robinson earned a Bachelor of Arts degree in Political Communication from The University of Alabama, where they studied from 1993 to 1997. Brian then pursued a Master of Science (M.S.) degree in Medill School of Journalism from Northwestern University from 2001 to 2003. Brian later participated in a Chief Marketing Officer Leadership Program at Northwestern University - Kellogg School of Management in 2021. Additionally, they completed a Certificate Program in Digital Business Strategy & Transformation: Machine, Platform, Crowd at MIT Sloan School of Management, and a Certificate Program in Data-Driven Content Marketing at The University of Chicago Booth School of Business. The specific dates for these certificate programs are not provided.
Universal Destinations & Experiences
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Universal Destinations & Experiences., a unit of Comcast NBCUniversal, offers guests around the globe today’s most relevant and popular entertainment experiences. With three-time Academy Award winner Steven Spielberg as creative consultant, its theme parks are known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film- and television-based attractions. Universal Destinations & Experiences in the U.S. are Universal Studios Hollywood and Universal Orlando Resort. Around the world, UP&R includes Universal Studios Japan in Osaka, a license agreement with Universal Studios Singapore at Resorts World Sentosa, and the recently-opened Universal Beijing Resort.