Lina Echeverri

Lina Echeverri serves as the Directora of the GSB Graduate School of Business at Universidad del Rosario since June 2018, where strategic leadership in growth, positioning, and financial sustainability has been prioritized. Echeverri's role includes driving international expansion and building business alliances. As an Associate Professor in Marketing, Echeverri guides executive education in strategic marketing and branding while facilitating applied research that links academia with the productive sector. Previous positions include Directora of the Rosario GSB Graduate School of Business and CMO, where Echeverri successfully established new master's programs and enhanced institutional visibility. Echeverri’s earlier experience includes leadership roles in marketing postgraduate programs at CESA and marketing initiatives at Universidad Autonoma de Manizales. Echeverri holds a doctorate in Integration and Economic and Territorial Development from Universidad de León, alongside advanced management degrees from Harvard Business School and Tecnológico de Monterrey.