Cordell Baanhofman

Cordell BaanHofman serves as the General Manager of Microsoft Strategy at Red Canary since 2019, where leadership in a cross-functional role has driven significant growth, contributing over 35% of the company’s revenue and earning top-tier managed partner status with Microsoft. BaanHofman also has experience as the Product Launch Director at Red Canary and has held various executive positions, including Co-Founder and Chief Product Officer at Mendr, where the focus was on connecting clients with photo editing professionals. Previous roles include leadership positions at zvelo, Inc., Altitude Digital, and The Trade Desk, where strategic market expansion and customer acquisition were prioritized. BaanHofman has been engaged with the University of Denver as an Adjunct Faculty Instructor in the Executive MBA Program since 2015 and holds degrees from Colorado Christian University and the University of Denver.