John Philip Lim

John Philip Lim, MBA, is an accomplished academic and sales professional with extensive experience in higher education and the corporate sector. Currently serving as a University Professor at the University of San Carlos since August 2022, Lim also held the position of Sales Manager at Full Scale from January 2023 to July 2024 and previously worked as a Senior Sales Manager at Anchanto. Lim's academic background includes multiple MBAs obtained from Ateneo Graduate School of Business and University of San Carlos, supplemented by a postgraduate degree in Sales from Eastern Institute of Technology. Currently pursuing a Doctorate in Philosophy focused on Organizational Development at Cebu Doctors' University, Lim combines a solid foundation in business management with significant experience in sales roles at companies such as DSV, Panalpina, DHL Express, Novartis, and Pfizer.

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Cebu City, Philippines

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University of San Carlos

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One of the top universities outside Manila, the University of San Carlos enjoys an environment free from the hustle and bustle that often distracts students in the capital. But the difference stops there. As the business and tourist hub of Southern Philippines, Metro Cebu provides Carolinians (as USC students are called) with a cosmopolitan setting where malls are just a few minutes away from the beaches, heritage towns, or mountain resorts. With its four campuses housing all levels of educational programs that include eight colleges and 27 departments, USC is truly a “universe-city” in its own right. International linkages and a steady influx of foreign students and visiting professors have made USC a multicultural academic community bonded by the common pursuit for global standards.


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