Park Thaichon

Park Thaichon serves as the Associate Head of School (Research) and Associate Professor of Marketing at the University of Southern Queensland since December 2022. With extensive experience in academia, Park has held various positions at Griffith University since 2007, including Director of Research (Acting) and Program Director for the Master of Marketing. Additionally, Park co-founded Awuwu Estates by Millie, a company focused on luxury and affordable living, and has contributed to numerous journals as an associate editor. As an executive board member and Deputy Treasurer of the Australian and New Zealand Marketing Academy, Park provides strategic financial governance. Media work has garnered a significant reach, highlighting expertise in consumer behavior and sustainability. Park also co-founded the YouTube channel "Park-Tuber" to support PhD candidates and has been active in editing and guest editing special issues on various marketing topics.