Brian Lai

Brian Lai is the Founder and CEO of Brandstar, a prominent research and media platform focused on brand building, established in January 2018. With over a million industry users, Brandstar connects brand founders, investors, and professionals through its various platforms, including the Brandstar app and website. Additionally, Brian serves as the Head of the Shanghai Alumni Committee at the University of Strathclyde and as the China Representative for The Stevie Awards. Previously, Brian held key roles such as Partner at SocialBeta, Digital Planning Manager at DigitasLBi, Managing Editor at SocialBeta, and Social Media Advisor at BottleDream. Brian's educational background includes a Master's degree in Marketing from the University of Strathclyde and Bachelor's degrees in Management and Public Policy and Management from Guangdong University of Foreign Studies and I-Shou University, respectively.