UPM Adhesive Materials
Matilda Rosti has a diverse work experience spanning over several companies. Matilda currently holds the position of Director, Brand and Marketing at UPM Raflatac, where they aim to guide printers, brand owners, and designers in sustainable labeling solutions. Prior to this, Matilda served as the Marketing Director and Senior Marketing Manager at UPM Raflatac, leading marketing globally and being a member of the company's management teams. Matilda also worked as the Global Marketing Manager at the same company, taking responsibility for annual marketing planning and budget management. Matilda has also held positions at Meltex, Oy Verman Ab, Bacardi, and Nets Finland, where they gained valuable experience in brand management, strategic marketing planning, business development, and trade marketing.
Matilda Rosti pursued their education at Aalto University from 2001 to 2006, where they obtained a Master of Science degree in Marketing. In 2004, they also participated as an exchange student at Queen's University for a period of five months, focusing on Marketing.
UPM Adhesive Materials
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UPM Adhesive Materials offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 12 factories and deliver our sustainable and innovative products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 3,300 people. Our sales reached almost EUR 2 billion (USD 2,1 billion) in 2022. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com.