Urban List
Andrea McDermott is a seasoned strategist with extensive experience in branded content and marketing. Currently serving as a Senior Strategist at Urban List since May 2024, Andrea previously held significant roles at Mamamia as Senior Strategy Manager and Research & Insights Manager from June 2020 to May 2024. Prior to that, Andrea worked at Reach PLC as an Invention Planner and contributed to the Mamamia Women's Network as Strategy Manager and Branded Content Specialist from June 2016 to April 2019. Early career highlights include roles as Contributor at I Ate My Way Through, Function Manager at Billy Barry's Hotel, and Account Executive/Community Manager/Producer at 3rdspace Communications. Andrea holds a Bachelor of Arts in Marketing from Macquarie University, where studies were completed from 2010 to 2015.
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Urban List
Urban List is #1 for culture seekers in Asia Pacific: a compass for those who live like it matters, and want confidence in the buying and booking choices they make. Launched from a bedroom a decade ago, this indie media house has hit scale— serving 30,000 recommendations an hour across Australia, New Zealand and Singapore, connecting a community of 3M+ with quality experiences to eat, buy, book, do and see. Their trusted tips power billions in annual spend — a proprietary formula that blends influence and tech to pair brands with an audience actively in market, ready to convert. 83% of the community have tried something recommended in the last month. And the industry is paying attention. Urban List was named Media Brand Of The Year in both 2021 and 2023, Commercial Team Of The Year 2023 and Brand Of The Year 2023 celebrating their impact on the media landscape and commitment to positive cultural impact — on people and the planet. Good life. Good company. Join in.