Mert Alican Bektaş

Mert Alican Bektaş is a seasoned professional with significant experience in product management and marketing. Currently serving as the Head of Product and a member of the founding team at UserGuiding since May 2018, Mert previously held a position in trade marketing at Türk Henkel from March to November 2017 and gained insights into aftersales marketing management during a brief tenure at Mercedes-Benz Türk A.Ş. in August 2016. Mert holds a Bachelor of Arts degree in International Business/Trade/Commerce from Boğaziçi University, complemented by educational experiences at The Philipp University of Marburg and Kadıköy Anadolu Lisesi ve Maarif Koleji.