Valiram
Adriena Lee is a seasoned marketing professional with extensive experience in developing and implementing marketing strategies for luxury brands. Currently serving as a Senior Marketing Manager at Valiram since August 2018, Adriena oversees the marketing initiatives for Fauré Le Page, Chloé, and Tory Burch, ensuring alignment with brand images and business objectives. Previous roles include Marketing Manager at Valiram, where Adriena successfully launched the 'Chat & Shop' e-catalogue, and Marketing Communication Manager at F J Benjamin, focusing on brand growth strategies for multiple global brands. Adriena’s career began in public relations, holding positions at Integrated Public Relations and DDB PR Sdn Bhd, and includes product management roles at Maxis Communications Bhd and U Mobile, demonstrating a strong foundation in both marketing and product lifecycle management. Adriena holds a Bachelor of Arts in Mass Communication from Curtin University.
Valiram
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Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specialising in the textile trade. Today, Valiram is Southeast Asia’s leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, the Philippines, Thailand, Russia, Macau and Vietnam. Operating more than 350 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewellery, perfume and cosmetics to confectionery and dining concepts. Its portfolio comprises internationally renowned brands such as Bath & Body Works, Kate Spade New York, Michael Kors, Tumi and Victoria’s Secret, as well as original and innovative retail concepts Luxury Fashion, Swiss Watch Gallery, Flying Emporium, Vie Beaute and Flow. Creating world-class retail environments that offer compelling and luxurious shopping experiences is the hallmark of the group, and it will continue to bring the most desirable international brands and cutting-edge concepts to the region. The group is headquartered in Kuala Lumpur, Malaysia. Discover more at valiram.com or join in the conversation on Facebook and Instagram: #Valiram.